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Spin Master and Universal are developing a Jurassic World toy collection for preschoolers ages 2–5, scheduled to reach major retailers in 2028. The licensing deal covers markets worldwide except China and Japan; product details and prices have not been announced.
The collection is expected to include a broad range of products designed for preschool-age children. Spin Master said the toys will encourage exploration and discovery, but the companies have not yet shared a product list, prices, packaging details or specific release dates. The stated launch plan is major retailers in 2028.
Spin Master President of Toys Doug Wadleigh said the line is intended to make the franchise approachable for younger children through dinosaur-focused action play, humor and open-ended discovery. That description is the company’s characterization of the planned range; individual toy features have not been announced.
The agreement excludes China and Japan. The announcement follows Spin Master’s Jurassic World Primal Hatch T. rex winning the overall Toy of the Year award at the 2026 TOTY Awards, according to the source report. The new preschool collection is a separate planned range.
A New Age Group for Jurassic World Toys
The announcement extends the franchise’s toy audience to preschoolers ages 2–5, a group for whom products need to be designed with younger play patterns and age guidance in mind. Spin Master describes the planned collection as expressive and approachable, though detailed product specifications will be needed to show how each item is suited to that age range.
For retailers and families, the 2028 target provides an early view of a future licensed product line, but it does not yet identify which toys will be available or when orders and sales will begin. The deal’s geographic exclusions also mean the announced licensing scope does not include China or Japan.
Spin Master’s Franchise Partnership
The preschool range adds to a long-running licensing relationship between Spin Master and Universal. The source report lists other brands associated with their partnership, including Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters.
Spin Master’s existing Jurassic World Primal Hatch T. rex received the overall award at the 2026 Toy of the Year Awards. That recognition is relevant background to the new announcement, but the upcoming preschool collection has not been described as a continuation of Primal Hatch or as an award-winning product line.
““A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.””
— Doug Wadleigh, Spin Master’s president of toys
Product Details Are Still Pending
The companies have not announced the collection’s individual products, prices, exact on-sale date or retailer lineup. The announcement also does not specify how many items will be included or whether the range will launch in every covered market at the same time. Those details remain unconfirmed.
Spin Master’s description of the toys’ play style is broad, and no product specifications are available yet to assess the features of particular items. Families will need product packaging and retailer listings for age recommendations and other item-specific information as the launch approaches.
Retail Details Expected Before 2028
The stated next milestone is the collection’s planned arrival at major retailers in 2028. Spin Master and Universal have not provided a more precise schedule in the source report. Further announcements may identify the products, pricing, retailers and market-by-market timing, but no dates for those updates have been confirmed.
Until product information is released, the announcement establishes the collection’s intended age group and broad licensing scope. The exact toys available to families—and the timing of their availability—remain to be announced.
Key Questions
What did Spin Master and Universal announce?
They are developing a Jurassic World toy collection for preschoolers. The range is planned for major retailers in 2028.
What ages is the collection intended for?
Spin Master says the planned products are for children ages 2–5. Specific item age guidance has not yet been published.
Where will the toys be sold?
The licensing agreement covers markets worldwide except China and Japan. The companies have not named retailers or confirmed timing by market.
What toys will be included, and how much will they cost?
The announcement does not provide a product list or prices. Those details remain unannounced.
When will the Jurassic World preschool toys launch?
The collection is slated to reach major retailers in 2028. No exact release date has been given.
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