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New York Comic Con will mark its 20th year with toy and collectibles programming across the Javits Center from Oct. 8-11, 2026. The schedule includes Hasbro, Bandai Namco and other companies, alongside retailer events, industry sessions and a planned Spider-Man world-record attempt; specific product outcomes and the record attempt’s details were not provided in the source report.
Toy companies, collectibles and industry events will feature prominently at New York Comic Con’s 20th-anniversary convention, scheduled for Oct. 8-11, 2026, at the Javits Center in New York. The Toy Book reports that Hasbro, Bandai Namco, McFarlane Toys, Funko, Kayou and Jazwares are among the companies taking part, with programming spanning consumer-facing panels and professional business sessions.
The schedule begins before the main show floor opens. The third annual NYCC Retailer Day is set for Wednesday, Oct. 7, and is designed for industry participants, with publisher presentations, retailer conversations, networking, creator signings and keynotes from Stephanie Phillips and Todd McFarlane. The Toy Book lists Dark Horse, eBay, Ignition, Universal and Women in Comics Collective among the organizations represented.
Professional programming continues during the convention in the River Pavilion, with sessions on marketing, licensing, entertainment, retail and changing patterns of fan engagement. Thursday’s ICv2 Insider Talks are scheduled to include discussion of comics, manga, digital readership and market data. The Toy Book says the event is free but ticketed, with access limited to qualifying industry professionals and press holding eligible NYCC badges.
Public-facing panels include a Thursday Hasbro session focused on Transformers and G.I. Joe Classified Series, a Bandai Namco Gundam presentation, and a Kayou panel marking a year of My Little Pony collectibles in the U.S. On Friday, Tamashii Nations is scheduled to present a showcase described by organizers as including world-premiere reveals and product announcements. Saturday’s sessions include a discussion of the Energon Universe, linking Transformers and G.I. Joe comics with other properties, and a panel marking 30 years of Tamagotchi.
Toy Brands Meet Fandom and Retail
The convention’s lineup places product promotion alongside industry networking, giving toy and entertainment companies a venue to address both fans and business audiences. For attendees, the announced panels offer a route to hear directly from companies and creators about forthcoming products and stories. For retailers and licensing professionals, the retailer day and professional track create opportunities to discuss how fandom translates into publishing, merchandise and consumer experiences.
The format also reflects how toy properties can extend across media. The announced sessions connect collectibles and action figures with comics, animation, games and television adaptations. That makes NYCC relevant beyond toy announcements: it is also a meeting point for companies working across licensing and entertainment. The source report describes the convention as fan-first while noting ReedPop’s effort to build its professional programming.
Transformers G.I. Joe Classified Series action figures
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A 20th-Year Convention Schedule
New York Comic Con is marking its 20th year in 2026. The Toy Book’s report, citing ReedPop, describes toys, collectibles, trading cards, games, licensing and retail as threads running through the four-day convention. The Javits Center is the site for the main event, while retailer programming is scheduled for the day before the show floor opens.
The lineup mixes established properties with business-focused events. Nacelle plans to discuss its entertainment and consumer-products slate; Kayou’s session centers on its My Little Pony collectibles; and Bandai Namco has programming for both Gundam and Tamashii Nations. The professional track also includes a Friday legal session on licensing issues in media and merchandise and a Saturday discussion of adapting existing stories for television, featuring Universal Studio Group executives and author Matt Dinniman.
ReedPop is also opening selected professional sessions to general attendees through its Aspiring Professional Program, according to the report. Industry badge holders can enter participating sessions without reservations, while fans can reserve a limited number of seats through the NYCC app.
““NYCC remains a fan-first event””
— The Toy Book, citing ReedPop
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Reveals and Record Attempt Details
The schedule describes expected announcements and panels, but the source report does not confirm what products will ultimately be revealed, whether planned presentations will change, or what the companies will announce onstage. Its mention of a Spider-Man world-record attempt does not specify the record category, the organizer, the requirements for participation or whether the attempt has taken place. The event is scheduled for October, so those outcomes remain unconfirmed in the supplied material.
The report also does not provide attendance projections, exhibitor counts or details about how many seats will be available through the Aspiring Professional Program. Access to the ticketed ICv2 event is limited to eligible industry professionals and press, but the full qualification process is not detailed in the source.
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October Panels and Announcements
The next milestone is Retailer Day on Wednesday, Oct. 7, followed by the main convention from Oct. 8-11 at the Javits Center. Attendees and industry participants can follow the published panel schedule for company presentations, licensing discussions and professional sessions. The announced showcases are where promised product information and other updates may emerge; specific reveals should be treated as pending until companies present them.
Further details on the Spider-Man record attempt, session access and any schedule changes were not included in the report. Readers should check NYCC’s official event information and app for current schedules, reservation details and updates closer to the convention.
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Key Questions
When is New York Comic Con 2026?
The main convention is scheduled for Oct. 8-11, 2026, at the Javits Center. Retailer Day is scheduled for Oct. 7.
Which toy companies are listed as attending?
The Toy Book names Hasbro, Bandai Namco, McFarlane Toys, Funko, Kayou and Jazwares among the companies participating. The report also refers to a wider group of manufacturers, retailers, publishers and entertainment companies.
What toy-related panels are on the schedule?
Listed sessions include Hasbro programming on Transformers and G.I. Joe, a Gundam showcase, a Kayou and My Little Pony panel, a Tamashii Nations presentation, an Energon Universe discussion and a Tamagotchi anniversary panel.
Can general attendees join professional sessions?
ReedPop is opening selected sessions through its Aspiring Professional Program. The report says industry badge holders can attend participating sessions without reservations, while fans can reserve a limited number of seats through the NYCC app.
What is known about the Spider-Man world-record attempt?
The report mentions a planned Spider-Man world-record attempt but does not identify the record category, organizers, participation rules or outcome. Those details remain unclear in the supplied material.
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