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BBC Studios and Macy’s say a new Bluey balloon inspired by the “Christmas Swim” episode will appear at the 100th Macy’s Thanksgiving Day Parade. The balloon is listed at 47 feet long, 27.8 feet wide and 47.2 feet tall; the parade is scheduled for Nov. 26, 2026.
BBC Studios and Macy’s announced a new Bluey balloon for the 100th Macy’s Thanksgiving Day Parade, scheduled for Nov. 26, 2026. The design draws on the Bluey episode “Christmas Swim,” showing the blue heeler wearing a festive crown, and will give the children’s series a place in a milestone edition of the annual New York event.
The balloon measures 47 feet long, 27.8 feet wide and 47.2 feet tall, according to the announcement reported by The Toy Insider. The design is by Ludo Studio, the studio behind Bluey, and Macy’s Parade Studio artists are creating the balloon. The announcement describes it as a new design for the parade, where Bluey is returning to the skies.
The balloon takes its look from “Christmas Swim,” an episode centered on a family holiday moment. In the parade, Bluey will appear wearing a Christmas crown. The announcement says families will be able to see the character along the parade route; it does not provide further details about the balloon’s construction or how it will be handled during the event.
Melanie Zanetti and Dave McCormack, who voice Chilli and Bandit in the series, are also expected in New York for the parade. BBC Studios and Macy’s say behind-the-scenes material and Parade Week content will be available through Bluey.tv and the show’s social platforms. The parade is scheduled to air on NBC, Peacock and Telemundo beginning at 8:30 a.m. on Thanksgiving Day.
Bluey Joins the Parade’s Centennial
The announcement adds a prominent children’s entertainment character to the 100th edition of a nationally televised parade. For Bluey viewers, the balloon translates a recognizable episode design into a large public spectacle, while the appearance of the actors who voice the animated parents extends the series’ presence beyond the balloon itself.
The scale figures also give viewers a sense of the balloon’s size: it is listed at 47.2 feet tall and 47 feet long. The parade’s television and streaming distribution means families outside New York are also expected to have a way to watch, with NBC, Peacock and Telemundo named in the announcement.
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A Holiday Episode Takes to the Sky
Bluey is an animated series about a blue heeler puppy and her family. The announced balloon references “Christmas Swim,” connecting the parade appearance to one of the show’s holiday stories rather than introducing an unrelated character design. The Toy Insider reports that this marks Bluey’s return to the parade skies, though the supplied announcement does not give a year or details for the earlier appearance.
The parade’s 100th edition is scheduled for Thursday, Nov. 26, 2026. Macy’s has described the event as a milestone celebration. The announcement pairs the balloon with the planned attendance of Zanetti and McCormack and with online behind-the-scenes content, giving viewers several Bluey-related elements to follow during Parade Week.
““Families don’t need to play keepy uppy to see this giant balloon.””
— BBC Studios and Macy’s, as quoted in The Toy Insider report
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Route and Balloon Operations Unannounced
The announcement does not specify where Bluey will appear along the route, when the balloon will be unveiled in person, or the number of handlers assigned to it. It also does not provide information about weather contingencies or whether the listed dimensions describe the balloon only or include any equipment used to operate it.
The report gives a scheduled broadcast start time but does not state the parade’s expected duration or provide a detailed broadcast schedule. Those operational and programming details have not been confirmed in the supplied material.
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Parade Week Details Ahead
As Nov. 26 approaches, families can look to Bluey.tv and the series’ social channels for the promised behind-the-scenes and Parade Week material. Further announcements may provide route, viewing and event details, but none are included in the report.
The next confirmed milestone is the parade itself, scheduled to begin on Thanksgiving morning at 8:30 a.m. on NBC, Peacock and Telemundo. Zanetti and McCormack are expected to attend in New York, alongside the planned Bluey balloon appearance.
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Key Questions
When is the Bluey balloon scheduled to appear?
It is planned for the 100th Macy’s Thanksgiving Day Parade on Thursday, Nov. 26, 2026.
What will the new Bluey balloon look like?
The design is inspired by the “Christmas Swim” episode and shows Bluey wearing a festive Christmas crown.
How large is the balloon?
The reported dimensions are 47 feet long, 27.8 feet wide and 47.2 feet tall.
Where can viewers watch the parade?
The parade is scheduled to air on NBC, Peacock and Telemundo, starting at 8:30 a.m. on Nov. 26.
Will Bluey’s voice actors attend?
The announcement says Melanie Zanetti and Dave McCormack, the voices of Chilli and Bandit, will be in New York for the parade.
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