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MadeForMums says its Pushchair Awards will return in 2027 after several years away. Brands can register interest now; entries are scheduled to open in May, with winners due to be announced in August.
MadeForMums has announced the return of its Pushchair Awards for 2027, inviting established and newer nursery brands to register interest ahead of entries opening in May. The programme, which the publisher says has been away from its awards line-up for several years, will assess pushchairs, strollers and travel systems through testing involving families and the MadeForMums team.
The publisher’s announcement sets out a preliminary schedule: entries open in May 2027, the deadline is in June, testing and judging are planned for June and July, and winners are due to be announced in August. MadeForMums says more information—including exact dates, award categories, entry criteria and submission instructions—will be shared before entries open.
The programme is intended for products across pushchairs, strollers and travel systems. According to MadeForMums, family testers will try products in everyday situations such as school runs, shopping trips, public transport and different types of terrain. The publisher says assessment will look beyond initial impressions to factors including ease of use, comfort, practicality, design and value for money.
MadeForMums describes the awards as a combination of real-family feedback and expert input from its team. It says brands can register interest to receive updates on dates, categories and how to enter. Registering interest is not the same as submitting an entry: the announcement does not give the entry form details or confirm that products can be submitted yet.
A Return for Pushchair Testing
The awards’ return creates a planned opportunity for brands to put products forward for assessment and for parents to see how different models perform in practical family settings. Pushchairs are used across varied routines, from getting around a city to travelling on public transport or walking on uneven ground; testing those uses can give prospective buyers information beyond a product’s listed features.
For manufacturers, the programme offers a route to present new or existing designs to family testers and seek recognition from MadeForMums. The announcement does not establish how winners will be selected beyond describing family testing and team expertise, or what recognition will involve. The value to families will depend on the eventual categories, testing process and published results.
The announcement is currently an invitation for brands to register interest, not a list of finalists or winning products. No award results have been released. The stated timetable places the most useful consumer-facing milestone—the winners announcement—in August 2027, after the planned summer testing and judging period.
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The Awards’ Planned 2027 Schedule
MadeForMums says pushchairs are returning after several years away from its awards line-up. The publisher frames the programme around products that parents use in everyday family life and says it intends to include both established nursery brands and newcomers. The announcement does not specify the previous year in which pushchairs last featured or explain why the category was absent.
The schedule published so far is month-based rather than a set of confirmed calendar dates: entries are expected in May, close in June, and then move to testing and judging in June and July. Winners are planned for August. MadeForMums says it will publish fuller information before entries open, so the current timetable should be treated as the announced outline rather than a complete set of entry instructions.
The stated testing model is hands-on: families, including parents and children, are expected to use the products in ordinary situations, with expert input from the editorial team. The source does not provide details about the number of testers, the testing period for each product, how scoring will work or whether every entry will be tested in the same conditions.
“The MadeForMums Pushchair Awards 2027 will put products through their paces with the people who matter most: real parents, babies and children.”
— MadeForMums
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Entry Rules Still to Come
The announcement does not include exact dates, categories, entry fees or eligibility rules. It also does not say how many products will be accepted, what documentation brands will need to provide, or how the judging process will combine family feedback with the MadeForMums team’s input. Those details are due before entries open, according to the publisher.
It is also not yet clear how family testers will be recruited, how many testers will assess each pushchair or how products will be scored and compared. MadeForMums has described the planned process and areas of interest, but has not supplied a full methodology or named any products, shortlisted entries or winners. The announcement does not make a product-safety finding about any particular model.
lightweight stroller for city travel
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Brands Await May Entry Details
Brands interested in participating can register with MadeForMums to receive updates. The next stated milestone is the release of fuller information ahead of entries opening in May 2027. Entries are scheduled to close in June, followed by testing and judging in June and July, with winners planned for August.
When the entry guidance is published, it should clarify the categories, precise deadlines, criteria and submission process. Until then, brands have a broad timetable but not the information needed to confirm specific product eligibility or complete an entry. MadeForMums has not announced exact dates for the later stages or said whether the schedule may change.
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Key Questions
When do entries for the 2027 MadeForMums Pushchair Awards open?
MadeForMums says entries are scheduled to open in May 2027. Exact dates have not yet been announced.
When will the winners be announced?
The published schedule says winners are due to be announced in August 2027, after testing and judging planned for June and July.
Which products are the awards intended to cover?
The announcement names pushchairs, strollers and travel systems. Specific award categories and eligibility rules are still to come.
How will products be assessed?
MadeForMums says products will be tested by families in everyday situations, alongside expert input from its team. It lists ease of use, comfort, practicality, design and value for money as areas it plans to assess, but has not yet published detailed scoring rules.
Can brands submit a product now?
The current announcement asks brands to register interest for updates. Entries are not scheduled to open until May 2027, and submission instructions are due to be published beforehand.
Source: rss
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