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Mattel has released a $45 Barbie Signature doll based on Serena Williams’ 2005 Australian Open outfit, celebrating her seventh Grand Slam singles title. The company says a Barbie Dream Gap Project donation tied to the release will support Mrs. Rina’s House of Blessings in Martin County, Florida.
Mattel has released a $45 Barbie Signature doll modeled on Serena Williams’ appearance at the 2005 Australian Open, where she won her seventh Grand Slam singles title. The collectible also comes with a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings, a nonprofit serving children and families in Martin County, Florida, according to a report by The Toy Book citing Mattel.
The doll recreates Williams’ green-and-white court outfit from the tournament, including a cutout top, white skirt, sweatband, socks and sneakers. It comes with a racket, ball and display stand, allowing collectors to pose it or exhibit it. Mattel presents the release as a tribute to Williams’ achievements in sports and her work as an entrepreneur.
The doll is priced at $45 and is available online through major retailers and in stores at Target, The Toy Book reported. The source directs customers seeking further details to Mattel Creations. The report does not provide a production quantity or say whether the doll is limited edition.
Mattel tied the release to International Day of the Girl and described Williams as joining its Team Barbie lineup of athletes and role models. The company’s donation through the Barbie Dream Gap Project is intended to support programs for children and families at Mrs. Rina’s House of Blessings, an organization Williams has a connection to, according to the report.
A Champion’s Story in Doll Form
The release turns a specific moment in Williams’ career into a retail product, giving fans a way to recognize the 2005 Australian Open title as well as her broader influence in sport. For Mattel, the doll extends its use of Barbie to represent public figures whose careers can offer examples of ambition and achievement to young audiences.
The donation adds a community-support element to the launch. Mattel says funds from the Barbie Dream Gap Project will support programs at a named Florida nonprofit, though the report does not state the donation amount or how the contribution will be distributed. The doll’s price and availability also make the announcement a consumer-product release, not just a commemorative campaign.
Williams’ own explanation links the doll to representation and possibility for girls. That is her stated aim for the release; the source does not provide research or evidence measuring the doll’s effect on children. The confirmed details are the product’s design, price, retail availability as reported, and the announced nonprofit support.
Serena Williams Australian Open Barbie doll
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From 2005 Victory to Barbie
Williams won the Australian Open singles title in 2005, the tournament referenced in the doll’s design. Mattel says the outfit recalls what she wore on court for that victory. The report describes the win as her seventh Grand Slam singles title and frames the doll as recognition of both her sporting record and work beyond tennis.
This is not Williams’ first collaboration with Barbie. The Toy Book reports that she previously worked with the brand on a one-of-a-kind Role Model doll revealed earlier in the year as part of Barbie’s International Women’s Day campaign. The newly released Signature doll is presented as a retail collectible, rather than that one-off role-model edition.
Mattel’s announcement places the launch around International Day of the Girl, but the source does not give a precise release date. It describes Team Barbie as a lineup of athletes and role models meant to encourage confidence and the pursuit of personal interests.
Barbie Signature Serena Williams collectible
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Price, Stock and Donation Details
The report does not specify the doll’s exact release date, how many units Mattel produced, or whether supplies are limited. It also does not identify every online retailer carrying the doll or provide current stock information, which may vary by seller.
Mattel’s donation is described as support for programs at Mrs. Rina’s House of Blessings, but the available source gives no donation amount, payment schedule or breakdown of the programs funded. It is also not clear whether the contribution is a fixed gift or tied to sales of the doll.
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Retail Availability and Donation
Customers can check major online retailers, Target stores and Mattel Creations for current availability, as cited in The Toy Book’s report. Prices and stock may differ between retailers; the stated $45 price is the reported list price, not a guarantee of current pricing.
Mattel has said the donation will support children and families through the Florida nonprofit. Further details about the contribution, including its value and the specific programs supported, would clarify the scale of that commitment. The source does not announce another event or a future release date.
limited edition Serena Williams Barbie
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Key Questions
What does the Serena Williams Barbie doll look like?
It recreates Williams’ green-and-white outfit from the 2005 Australian Open, with a cutout top, white skirt, sweatband, socks and sneakers. The package includes a racket, ball and display stand, according to the report.
How much does the doll cost, and where is it available?
The reported price is $45. The Toy Book says it is available online through major retailers and in stores at Target; shoppers should check retailers for current pricing and stock.
What is the doll commemorating?
The design recalls Williams’ 2005 Australian Open appearance, when she won her seventh Grand Slam singles title.
Does the release support a charity?
Mattel says a donation through the Barbie Dream Gap Project will support programs for children and families at Mrs. Rina’s House of Blessings in Martin County, Florida. The report does not state the donation amount or whether it is linked to sales.
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